How Hip Hop Boosted Kosher Wine Sales

It might blow your mind to discover that sales of a certain blue-bottled brand of kosher wine got a boost thanks to… hip hop! Despite loudly and proudly proclaiming their love of luxury, rappers embraced budget-friendly Moscato wine, allowing this vintage to reach a whole new audience. We’ve got the backstory behind this unlikely pairing.

Video Sources

• Bubbles and bling – The Economist
• Moscato Finds A Younger, Hipper — And Browner — Audience – NPR Code Switch
• That Blue Bottle: How Black America Fell In Love With A Kosher Wine From Italy – Vinepair
• Bartenura And Beyond – The New York Jewish Week
• Rabbi Ovadiah of Bertenoro – Jewish Encyclopedia