It might blow your mind to discover that sales of a certain blue-bottled brand of kosher wine got a boost thanks to… hip hop! Despite loudly and proudly proclaiming their love of luxury, rappers embraced budget-friendly Moscato wine, allowing this vintage to reach a whole new audience. We’ve got the backstory behind this unlikely pairing.
You can find this video on our YouTube channel Unpacked.
You can find this video on our YouTube channel Today Unpacked.